For this project the challenge was translating a cycling beer business into desirable and trendy cycling clothes. Challenge accepted, we worked on the branding and creation of a mobile app prototype to reach the brand's customers.
Strategy & Branding, Mobile App Prototype
We first did a market analysis to understand how to position ourselves in the market and then crafted a neat branding to appeal to the cycling apparel world.
We then made sure to keep consistency throughout all communication and the interface of the mobile app prototype.
Mobile App Prototype
Here it was our priority to stand out from the competition and to bring new feature to alleviate the ongoing cycling apparel problems customer encountered whilst shopping for their gear online; the fit.